Welcome to Top on Google!
Are you Top on Google?
No, We Are!
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Getting to the Top on Google search is of course something that every website owner or company aspires to. It is a situation that can bring incredible reward and also one to be taken seriously.
Anyone offering you services that guarantee getting your site to rank first in Google search results (Top on Google) is essentially promising you the world. As a result we should perhaps go over
a few points in advance so that their offer is put into context.
Firstly the opportunity you have to appear top on Google search engine results depends greatly on the competition over key words related to your particular field. If you specialise in hypnotising
field mice then you are in with a chance without any assistance of any kind but if you offer freight services across North America or Indian food in London, England then your chances have just been
made infinitely smaller by the thousands of others (many of whom are paying specialists to get them top on Google) competing for that top on Google spot.
As a result the Google serach engine is constantly refined and changed in order to continue to be ahead of the curve of what is referred to as SEO - Search Engine Optimisation. Optimisation is of
course how the people who practice SEO prefer us to think of it as but to Google it is simply a plague of unending problems thrown up by the internet designed to inhibit their own quest to deliver
relevance and clarity to the user in the face of (when it comes to the average human mind) an infinite internet space.
The Google search engine is, of course, essentially a massive database of the internet stored on Google's own computers. This database is populated by information recovered by spiders' or 'robots'
that essentially surf the web on our behalf. They refer the web pages (in the main part the text component only) back to the database which is then indexed so that it can be searched quickly by and for
SEO is simply the art of manipulating the tactics that Google use to decide which pages are most relevant to get certain pages to the Top On Google rather than the page which Google had decided was
actually best for the internet users to view. As a result the search engines refine their criteria for relevance because they are forced to by those who would misuse it in the name of commerce. This is of course
all good business and nothing for anyone to be ashamed of as money has always been fought over and that is not likely to change very soon. In short - people are a problem!
The outcome of all of the above is that anyone who tells you they can get you to the top on Google without a great deal of investment and hardship has either already discovered that you hypnotise field mice
for a living or is an idiot or a liar.
Our attitude to SEO is one of clarity and value of content. We also believe in getting people excited about a website in order to get other people to help you climb towards the top on Google which of
course involves social media and careful and intuitive updates for your audience. Once a 'buzz' has been created around a service or site then you will find your website, your business and your lively-hood travelling
in a more favourable direction.
Finally of course there is the matter of user trust and sometimes (and I realise this is not such a popular concept amongst many of our fellow SEOers) a good and relevant domain allows web users to
instantly see that you have invested in your websites identity and that you are here to say. This is a factor that the search engine automated web crawler/spider software often overlooks, but a good
honest domain name often helps people choose you above the top on Google spot.
So what are these seven rules?
Seven Golden Rules to get you to the Top On Google
- Make sure you have optimised your website content by reviewing section titles - Make sure these are designed for reading. The most important factors regarding SEO Copy are simply clarity
and persuasion to make the website user continue reading; everything else will follow. This attention span factor of a website is referred to as engagement. If Google sees a new or edited site it will
send that site further up rankings on a popular keyword or phrase (based on that website content) for a small period of time and see how long people spend on the site or if they bounce away within
a few seconds. The amount of time for which your site holds a user's attention is an indicator to Google as a measure of relevance because instead of an algorithm having to decide on how relevant a
site is to what people are searching for, you are telling them for free.
- Internal Links - Make sure these are relevant to where they point so that trust in these links can be built upon by readers
and trust from the search engines will follow.
- There is one thing that everyone agrees on and that is the aim of the Google search engine, and that aim is relevance. Relevance
has been the buzzword in SEO for over 10 years and this is because if Google doesn't find you relevant content than you are going to
start using another search engine. And all of this is fine, the only difference in opinion is on how Google measures relevance
and which measuring methods affect rank the most. The lesson to learn from this is that the best method is to appeal to all. Make videos
on Youtube etc. relevant to your key-phrases and link them to your site with anchor links and then post these on Social networking.
Post decent and attractive images on your site with suitably relevant filenames and titles that will link back to your site.
- Marketing is marketing - affiliate networks are all very well but the websites involved will only be interested in swapping links
with sites that hold equal or better site rankings on Google. To get real a real leg-up on the rankings will require you to
target a specific website and find someone to take out for lunch. You then need to explain what you do best and offer some services
in exchange for an anchor link (a link that includes your chosen keywords or key-phrase) pointing to a relevant landing page on your website.
- Make sure that you have updated your Google business places and that you have started a brand for each business you run from any venue. This
can all be managed under your business places Google account. It is worth getting a custom URL for Google Plus on each of these as Google plus is
improving in quality all the time and is now faster and more convenient to use.
- Keep a regular blog on your site - this is linked to services like Google news because they are looking for updates linked to different areas of business
to populate their newsfeeds regarding each vertical market etc. and so they are hungry for content to fill a large colection of subjects. If you are blogging on your
own website it immediately gives you material to share to social media networking every day which will be a relevant anchor link to your own website.
- Use the right tools to help you maintain your digital marketing and online presence. Hootsuite allows you to track all of your social networking accounts in one place and on one
screen. For a small monthly fee you can coordinate Linkedin, Facebook, Twitter and Google Plus as well as many other networks. You can also keep all of your company pages on each network
coordinated by having a separate stream of notifications all on the same page. If you are using Google Chrome you can download the Hootlet which will enable you to easily post to your
chosen network without needing to copy and paste links etc. More details can be found on our social networking post. You can also look at Flipboard and similar websites which can offer
categorised news snippets for your chosen subjects that can be useful to fill blogs when you do not have a lot of time. If you have chosen subjects relevant to your line
of business you can easily port articles to your social networking pages.