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Getting to the Top on Google search is of course something that every website owner or company aspires to. It is a situation that can bring incredible reward and also one to be taken seriously. Anyone offering you services that guarantee getting your site to rank first in Google search results (Top on Google) is essentially promising you the world. As a result we should perhaps go over a few points in advance so that their offer is put into context.

Firstly the opportunity you have to appear top on Google search engine results depends greatly on the competition over key words related to your particular field. If you specialise in hypnotising field mice then you are in with a chance without any assistance of any kind but if you offer freight services across North America or Indian food in London, England then your chances have just been made infinitely smaller by the thousands of others (many of whom are paying specialists to get them top on Google) competing for that top on Google spot.

As a result the Google serach engine is constantly refined and changed in order to continue to be ahead of the curve of what is referred to as SEO - Search Engine Optimisation. Optimisation is of course how the people who practice SEO prefer us to think of it as but to Google it is simply a plague of unending problems thrown up by the internet designed to inhibit their own quest to deliver relevance and clarity to the user in the face of (when it comes to the average human mind) an infinite internet space.

The Google search engine is, of course, essentially a massive database of the internet stored on Google's own computers. This database is populated by information recovered by spiders' or 'robots' that essentially surf the web on our behalf. They refer the web pages (in the main part the text component only) back to the database which is then indexed so that it can be searched quickly by and for internet users.

SEO is simply the art of manipulating the tactics that Google use to decide which pages are most relevant to get certain pages to the Top On Google rather than the page which Google had decided was actually best for the internet users to view. As a result the search engines refine their criteria for relevance because they are forced to by those who would misuse it in the name of commerce. This is of course all good business and nothing for anyone to be ashamed of as money has always been fought over and that is not likely to change very soon. In short - people are a problem!

The outcome of all of the above is that anyone who tells you they can get you to the top on Google without a great deal of investment and hardship has either already discovered that you hypnotise field mice for a living or is an idiot or a liar.

Our attitude to SEO is one of clarity and value of content. We also believe in getting people excited about a website in order to get other people to help you climb towards the top on Google which of course involves social media and careful and intuitive updates for your audience. Once a 'buzz' has been created around a service or site then you will find your website, your business and your lively-hood travelling in a more favourable direction.

Finally of course there is the matter of user trust and sometimes (and I realise this is not such a popular concept amongst many of our fellow SEOers) a good and relevant domain allows web users to instantly see that you have invested in your websites identity and that you are here to say. This is a factor that the search engine automated web crawler/spider software often overlooks, but a good honest domain name often helps people choose you above the top on Google spot.

So what are these seven rules?

Seven Golden Rules to get you to the Top On Google

  1. Make sure you have optimised your website content by reviewing section titles - Make sure these are designed for reading. The most important factors regarding SEO Copy are simply clarity and persuasion to make the website user continue reading; everything else will follow. This attention span factor of a website is referred to as engagement. If Google sees a new or edited site it will send that site further up rankings on a popular keyword or phrase (based on that website content) for a small period of time and see how long people spend on the site or if they bounce away within a few seconds. The amount of time for which your site holds a user's attention is an indicator to Google as a measure of relevance because instead of an algorithm having to decide on how relevant a site is to what people are searching for, you are telling them for free.
  2. Internal Links - Make sure these are relevant to where they point so that trust in these links can be built upon by readers and trust from the search engines will follow.
  3. There is one thing that everyone agrees on and that is the aim of the Google search engine, and that aim is relevance. Relevance has been the buzzword in SEO for over 10 years and this is because if Google doesn't find you relevant content than you are going to start using another search engine. And all of this is fine, the only difference in opinion is on how Google measures relevance and which measuring methods affect rank the most. The lesson to learn from this is that the best method is to appeal to all. Make videos on Youtube etc. relevant to your key-phrases and link them to your site with anchor links and then post these on Social networking. Post decent and attractive images on your site with suitably relevant filenames and titles that will link back to your site.
  4. Marketing is marketing - affiliate networks are all very well but the websites involved will only be interested in swapping links with sites that hold equal or better site rankings on Google. To get real a real leg-up on the rankings will require you to target a specific website and find someone to take out for lunch. You then need to explain what you do best and offer some services in exchange for an anchor link (a link that includes your chosen keywords or key-phrase) pointing to a relevant landing page on your website.
  5. Make sure that you have updated your Google business places and that you have started a brand for each business you run from any venue. This can all be managed under your business places Google account. It is worth getting a custom URL for Google Plus on each of these as Google plus is improving in quality all the time and is now faster and more convenient to use.
  6. Keep a regular blog on your site - this is linked to services like Google news because they are looking for updates linked to different areas of business to populate their newsfeeds regarding each vertical market etc. and so they are hungry for content to fill a large colection of subjects. If you are blogging on your own website it immediately gives you material to share to social media networking every day which will be a relevant anchor link to your own website.
  7. Use the right tools to help you maintain your digital marketing and online presence. Hootsuite allows you to track all of your social networking accounts in one place and on one screen. For a small monthly fee you can coordinate Linkedin, Facebook, Twitter and Google Plus as well as many other networks. You can also keep all of your company pages on each network coordinated by having a separate stream of notifications all on the same page. If you are using Google Chrome you can download the Hootlet which will enable you to easily post to your chosen network without needing to copy and paste links etc. More details can be found on our social networking post. You can also look at Flipboard and similar websites which can offer categorised news snippets for your chosen subjects that can be useful to fill blogs when you do not have a lot of time. If you have chosen subjects relevant to your line of business you can easily port articles to your social networking pages.

Services

Who have we gotten to the top of Google and how?

E-Commerce

E-commerce sites are the most straight forward and direct route to recovering money from website investment. Being top on Google is a must!

Responsive Design

Your website needs to be able to respond to requests that search terms and search engines make of it in order to keep you ahead of the competition.

Web Security

If you are handling purchases direct rather than through an E-commerce payment partner you need for your certificates and encryption to be up-to-date.

Portfolio

Some bootstraps templates we have customised to help our clients climb the ranks....

Henley IT Support

Technical Support Website

InsolvencyIT.co.uk

Website Re-design

insolvencyIT.com

Website Design

sircles.net

Website Design

Ajj Capital

Website Design

FinanceGems.com

Website Design

About

TopOnGoogle.com is a partner of sircles.net

  • 2001-2004

    Our Humble Beginnings

    TopOnGoogle is a two person outfit and believes SEO and social networking tools and groups is vital to help their clients excel on the internet.

  • September 13th 2005

    A Company is Born

    sircles.net is incorporated on Companies House in the UK and begins trading as a computer solutions consultant for businesses in the region.

  • December 2011

    InsolvencyIT begins trading

    Specialist data recovery experts take up the sircles mantle and begin trading with various IPs in the city to expand our ever growing services portfolio.

  • November 2015

    Top On Google!

    Top On Google begins building bootstrap template based websites engineered to climb the Google rankings using social networking and SEO and ensuring clients get noticed!

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    Of Our
    Story!

Our Amazing Team

Come and meet with our amazing team.

Tarah Bull

Lead Generation

Simon Cooper

Engagement Scheduler

Max Bentley

Keyword Evangelist

Our team and their huge understanding of working with every type of lead, whether it be in generation, development or general consumption, have allowed us to become TopOnGoogle.com!