Creating Multiple Google Business Profiles at the Same Address: Best Practices and Considerations
In the realm of local SEO and online visibility, Google Business Profiles (formerly known as Google My Business) play a crucial role. However, business owners often encounter questions about managing multiple profiles, especially when operating different businesses from the same physical location. One common inquiry is whether it’s permissible to create more than one Google Business Profile at a single address for distinct businesses.
Understanding Google’s Guidelines
Google’s Business Profile guidelines generally stipulate that each physical location should have only one verified profile. This policy aims to maintain the accuracy and integrity of local search results. Creating multiple profiles for businesses operating under the same roof can lead to potential issues, such as profile suspensions or being flagged as duplicates.
Scenario Overview
Consider a scenario where a business owner manages two distinct enterprises:
- A stationery and office supplies retailer.
- An office furniture and interiors provider.
Both entities operate out of the same physical location and share a contact number. They, however, maintain separate branding, websites, and service offerings.
Can Both Businesses Have Their Own Google Profiles?
Technically, having separate profiles for each business can be challenging if Google’s guidelines are strictly interpreted. Typically, Google discourages multiple profiles at the same address, considering it a potential source of confusion or spam. However, there are conditions and best practices that can help navigate this situation:
-
Distinct Business Identities:
Each business should have its own well-defined identity, branding, and service offerings. Combining multiple unrelated businesses under one profile is against Google’s policies. -
Separate Website and Branding:
Since both businesses have separate websites, logos, and services, this differentiation can support the argument that they are distinct entities. -
Use of Sub-Labels or Descriptions:
Google allows adding descriptive information. Including clear descriptions and service categories for each business can help clarify their uniqueness. -
Utilizing a “Multi-Location” Strategy:
If the businesses are truly separate and operate independently, consider creating location-specific service areas or providing detailed information for each in the profile that best represents its services. -
Contact Google for Clarification:
When in doubt, reaching out directly to Google’s support or following their verification procedures can help ensure compliance.
Practical Recommendations
- Create a Single Profile with Multiple Services:
Instead of creating multiple profiles, consider consolidating the businesses into one profile with distinct