The Rise and Fall of a 2 Million Visitor Blog: Lessons Learned
In the ever-shifting landscape of digital content, we’re sharing a poignant tale: our blog, which once boasted an impressive 2 million monthly visitors, has tragically plummeted to nearly zero daily traffic. The situation has become so dire that our team, once thriving, now faces significant challenges.
Despite producing new content, our articles struggle to gain traction. We’ve seen a startling drop of over 2,000 keywords from Google’s search results. Shockingly, Google seems to favor websites that have simply cloned our content rather than ranking our original work. This setback has led to the unfortunate loss of eight team members who relied on this income to support their families. For some, this has meant navigating life with new infants.
Looking back over six years of dedication and hard work—often putting in as many as 18 hours a day—it’s disheartening to witness this collapse. Our blog has gained enough recognition to attract interest from media outlets seeking insights in our niche. However, recent decisions, particularly our shift to a multilingual platform four months ago, appear to have triggered a swift decline in our traffic and revenue. In just two weeks, our income plummeted, leaving us in a position where we can barely afford lunch.
We find ourselves at a crossroads, seeking guidance from seasoned SEO professionals who might lend their expertise in helping us recover from this unfortunate situation. As we navigate through this challenging period, we remain hopeful for a turnaround and committed to learning from these experiences.
If you have insights or recommendations, we’d greatly appreciate your input. Together, we hope to rebuild and emerge stronger.