Uncovering Hidden Keywords: How to Find Zero Search Volume Terms with High Traffic Potential
In today’s competitive digital landscape, identifying the right keywords can be the difference between success and obscurity. Having had the privilege of working with AI content detectors shortly after the launch of ChatGPT, I discovered the immense potential of strategic keyword research. This experience has enabled me to identify countless opportunities for both myself and my clients, using a straightforward yet effective approach to keyword research.
The Importance of Thorough Research
The golden rule of keyword research is simple: the more effort you put into it, the better the results you’ll achieve. I’m not here to offer you the same tired strategies that flood the internet—rather, I want to share a fresh approach tailored for new, low-authority websites that wish to carve out a space in competitive niches dominated by larger players.
Step-by-Step Keyword Discovery Process
To kick off my keyword discovery process, I rely heavily on Google, Bing, and YouTube’s autocomplete features. This initial approach allows me to capture the real-world queries users input when researching a topic. For example, if I’m focused on “coffee machines,” I would type variations like:
- “What coffee machines”
- “When coffee machines”
- “How coffee machines”
- “Are coffee machines”
- “Why coffee machines”
These trials reveal the exact phrases people are searching for. For instance, inputting “how coffee machine” may lead to suggestions like “how coffee machine works,” providing valuable insights into user intent.
Utilizing Keywords Everywhere
Next, I turn to the Keywords Everywhere extension, which gives me additional keyword suggestions alongside Google’s search results. I meticulously note down all unique keywords that appear here, as they often lead to untapped opportunities.
Delving into Semrush for Keyword Analysis
Once I have a list of potential keywords, I use Semrush for a deeper analysis. My primary focus is on keywords that Semrush categorizes as having zero search volume—these are typically undervalued yet have real potential if explored further.
To verify their viability, I export these zero-volume keywords and input them into Google Keyword Planner. Here, I aim to pinpoint keywords that demonstrate:
- Monthly searches ranging from 10-100 (or more)
- A consistent year-over-year increase in search volume
For example, the keyword “coffee machine pressure adjustment” might show zero volume in Semrush but reveal 100 monthly searches in Keyword Planner, along with a rising