Essential Insights from a Backlink Specialist: Key Pitfalls to Avoid in Link Building
As we step into a new year, let’s pause to reflect on some fundamental aspects of link building that could significantly impact your SEO efforts. A while back, I shared an article on backlinks, leading to several engaging discussions with fellow SEO professionals and business owners eager for more guidance. Having spent nearly seven years in the industry, working with both FTSE 100 firms and small startups across various niches, I’ve gathered some invaluable insights. This post outlines common mistakes I’ve observed in link building that you should steer clear of for optimal results.
While some experienced link builders may find these pointers straightforward, they are essential reminders that can benefit anyone, especially those new to the field. In an era rife with misinformation, navigating link building can be overwhelming regardless of your experience. Whether you’re managing your own website or working on behalf of clients, these insights aim to provide clarity and support.
1. Neglecting Internal Linking Requests
When webmasters publish new content, they often overlook the opportunity to link back to relevant previous posts. If you’ve successfully secured a link, make sure to ask them to add internal links, particularly from authoritative content. This simple request can significantly enhance the value of your link without incurring any additional cost.
2. Failing to Collaborate on Content Strategies
A collaborative approach between your link building efforts and your client’s content strategy is crucial. Align your link targets with their keyword strategy to create a symbiotic relationship that enhances visibility for both parties. By doing so, you’ll not only streamline your efforts but also yield better outcomes.
3. Ignoring Keyword Difficulty
Before agreeing to build links for a client’s chosen keyword, assess its difficulty relative to their website’s authority and age. Simply jumping into link building based on client demand, especially for competitive keywords, can be detrimental. Provide guidance on more achievable alternatives for better long-term results.
4. Discounting Older Websites
It’s easy to dismiss older-looking sites as irrelevant or spammy, but doing so may overlook valuable opportunities. Many sites may not have updated their design in years, yet they continue to produce high-quality content and attract significant traffic. Assess a site’s value based on content rather than aesthetics alone.
5. Overlooking Contextual Relevance
When incorporating keywords in your content, it’s essential to ensure the surrounding text is relevant and informative. A keyword placed haphazardly