The Decline of Small Entertainment Blogs: A Cautionary Tale
As a passionate observer of the blogging landscape, particularly in the entertainment niche, I’ve felt compelled to share insights for anyone contemplating starting a blog with profit in mind. It’s crucial to be aware of the current challenges facing smaller and mid-sized blogs—a landscape that is becoming increasingly difficult to navigate.
Lately, I’ve engaged in conversations with numerous bloggers who have dedicated over five years to sharing their craft. A common thread among these experienced individuals is a stark acknowledgment of their diminishing organic traffic, a troubling trend that seems to coincide with Google’s frequent algorithm updates. Many have experienced significant drops in viewership, leading to frustrations as their efforts appear to yield less and less visibility.
To illustrate the gravity of the situation, consider this alarming statistic: bloggers who once enjoyed monthly views surpassing 500,000 have seen their Google traffic plummet by as much as 90%. This decline has left many creatives feeling disheartened, particularly because their content still performs well on alternative search engines like Bing.
I understand that some may come with well-intentioned advice on how to improve traffic from Google, but let me be clear—many of these strategies no longer yield the expected results, leaving content creators to grapple with an uncertain future.
If you’re thinking about entering the blogging scene, especially in the entertainment sector, tread lightly and conduct thorough research. The landscape is shifting, and while passion for writing is essential, considerations about visibility and traffic sustainability have never been more critical.