Building a Strong Foundation: Targeting Informational Keywords for New Websites
Embarking on the journey of launching a new website is both exciting and challenging, especially when it comes to keyword strategy. As I delve into my SEO efforts, I’ve stumbled upon an essential consideration: the significance of targeting informational keywords initially.
In my research, I utilized Ahrefs to identify keywords with a Keyword Difficulty (KD) of less than 30. To my surprise, the majority of these keywords fall into the informational category. This finding aligns with common advice from SEO experts, who often emphasize the importance of understanding search intent, especially in terms of commercial and transactional keywords pertinent to my industry.
However, as a beginner in the digital landscape, my options are somewhat limited. Targeting informational keywords seems like a practical strategy, as these keywords are generally easier to rank for and can help establish the authority of my new site. In fact, I’ve already developed several service pages aimed at the most commonly searched services I offer, leaving my blog as a space to share valuable content that meets informational searches.
My future plans involve shifting focus toward keywords aligned with commercial intent once I have built sufficient authority and trust with my audience. This strategy aims to position my site more favorably for conversions in the long run.
The question that lingers in my mind is whether this approach is standard for newcomers in the SEO world. Am I on the right track, or is there something critical I’m overlooking in this foundational phase?
In summary, targeting informational keywords is not just a fallback; it’s a strategic move to cultivate a solid base for my website’s future growth. With time and persistent effort, I look forward to expanding my reach into more competitive search intent areas. What have been your experiences with keyword strategies for new websites? I would love to hear your insights!