Unconventional Strategies: The Use of Google Sites for SEO
In my recent analysis of a roofing company’s backlink profile, I stumbled upon a fascinating tactic involving Google Sites. I found three separate mini-sites with URLs formatted like /best-cityname-roofing-company/ and /roofer-in-city-name, all redirecting traffic to the company’s main website.
Using SEMRush’s backlink analytics, I discovered that these Google Sites boast impressive Authority Scores—one even reached the 60s, while the other two were in the 40s. This piqued my interest even further.
Upon exploring these sites, I noticed some unusual elements. They featured not only embedded Google Slides showcasing the company’s offerings but also Google Docs containing informative blog posts. Even more intriguing were the custom Google Maps cluttered with numerous pins artfully arranged around the company’s physical address.
It appears that this approach might be related to a technique known as Entity Stacking. However, it begs the question: is this practice a part of the gray area in SEO strategies, and is it truly effective?
The methodology seems somewhat unconventional and raises eyebrows about its legitimacy. Can such tactics genuinely deliver results, or do they straddle the line of questionable practices? I’m eager to hear thoughts from the community on this curious strategy. What’s your experience with similar tactics? Do they yield positive outcomes, or are they just a shot in the dark?