How to Ensure Your Main Category Page Ranks for Desired Keywords Instead of Sub-Pages
If you run an online store or a website with multiple layers of content, you may have encountered a frustrating situation: your category landing page fails to rank as prominently as sub-pages for relevant keywords. This issue not only confuses potential customers but can also impact your sales.
Take, for instance, a scenario where you have a dedicated landing page for “Couches.” However, when users search for this keyword, they are directed to a specific product page, say, “Red Couch.” While internal linking correctly directs traffic to your category page, and both internal and external links are optimized for it, Google still prioritizes the sub-page in search results. Meanwhile, your main category page languishes on page five or six of search results, making it significantly less discoverable.
So, how can you resolve this issue and boost the visibility of your main category page? Here are some strategies to consider:
1. Reassess Your Content Strategy
First, ensure that your category page is not only optimized with relevant keywords but also provides valuable content that differentiates it from sub-pages. This might include unique descriptions, guides, or content that addresses common questions related to couches. Engaging content can encourage Google to prioritize your category page.
2. Optimize On-Page SEO
Review the on-page SEO elements of both the category and product pages. Ensure that the category page has:
– Targeted title tags and meta descriptions tailored to the keyword “Couches.”
– Proper headers (H1, H2) that emphasize the key themes of the page.
– Alt text for images that includes relevant keywords.
This will help Google better understand the purpose of your category page.
3. Utilize Internal Linking Strategically
Although you mentioned that internal linking is already directed towards the main category page, consider enhancing this tactic. Increase the number of internal links to the category page from blog posts, articles, and other pages on your site. The more links pointing to your category page, the more authority it can gain in the eyes of search engines.
4. Examine External Links
External backlinks play a crucial role in SEO. If possible, try to acquire backlinks directed to your main category page rather than the sub-product page. This can improve the authority of your category page, encouraging Google to elevate its position in search rankings.