Comprehensive SEO Strategy Audit: Is There Room for Improvement?
Optimizing your online presence for B2B enterprise audiences is a multifaceted challenge, especially when operating with a limited team and budget. Based on your outlined strategy, it’s clear you’ve implemented many best practices across content creation, technical SEO, backlinks, and multimedia Engagement. However, even the most well-rounded strategies can benefit from periodic audits to identify potential growth opportunities. Let’s analyze your approach and explore areas that might enhance your results.
Content Production: Quality and Relevance
You’re producing around 20 pieces of content monthly, combining long-form articles, research-based pieces, niche topics, and targeted landing pages. This diversified content approach is excellent for covering broad and transactional search intents.
Recommendations:
– Ensure each piece is optimized with comprehensive keyword research, including emerging search queries and semantic variations.
– Incorporate user intent and conversion-focused calls-to-action to drive Engagement beyond search rankings.
– Repurpose high-performing content into different formats (e.g., infographics, slide decks) to expand reach.
Video Content and Multimedia Integration
Your consistent YouTube publishing, including educational content, testimonials, and best practices, is a strong strategy. Embedding videos via Wistia on your site helps with Engagement metrics.
Recommendations:
– Optimize your YouTube channel with keyword-rich titles, descriptions, and playlists.
– Implement video schema markup on your site to enhance search visibility.
– Encourage viewers to subscribe and engage to boost ranking signals.
– Explore adding subtitles/transcripts for broader accessibility and SEO benefits.
Brand and Authority Building
Your company podcast, although generating modest traffic, provides backlinks and brand visibility. Building online profiles for leadership also strengthens authority.
Recommendations:
– Identify opportunities for guest appearances on industry podcasts or webinars to reach wider audiences.
– Develop thought leadership content from your leadership team to publish on authoritative platforms.
– Leverage testimonials and case studies to demonstrate expertise and credibility.
Technical SEO and On-Page Optimization
Focusing on site health, load times, and Schema markup is essential. Your strategy to target People Also Asked (PAA) positions indicates a good grasp of semantic SEO.
Recommendations:
– Conduct a comprehensive technical audit to identify and fix crawl errors, broken links, or indexing issues.
– Use advanced structured data types tailored to your content (e.g., FAQ schema, How-To schema).
– Implement lazy loading and optimize images further if load times can be improved