Understanding Persistent Indexing Issues: A Case Study of CasinosClub.com
Introduction
Search engine visibility is a cornerstone of online success, especially for niche markets such as online casinos. However, even with meticulous SEO practices, websites can encounter unexpected indexing problems. This article explores a real-world scenario involving CasinosClub.com, which experienced a prolonged deindexing issue starting in early February 2025. We will analyze the case, discuss potential root causes, and outline steps for recovery, aiming to provide insights and practical guidance for webmasters facing similar challenges.
Background
CasinosClub.com was launched on December 24, 2024. By late January 2025, the site had achieved significant visibility, with over 500 keywords ranking in Ahrefs and dozens of pages indexed by search engines. However, on February 5, 2025, an abrupt change occurred: all pages aside from the homepage disappeared from Google’s index. As of nearly 20 months later, only the homepage remains indexed.
Current Situation
- Search visibility is limited: Performing a site search (site:casinosclub.com) in Google yields only the homepage.
- Content status: The site had previously secured multiple pages; now, the vast majority are unindexed.
Investigated Factors
The site owner conducted extensive checks, including:
- Manual Actions and Security Issues:
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No notifications or alerts appear in Google Search Console (GSC) indicating manual penalties or security breaches.
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Coverage and Crawl Data:
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The Coverage report shows most non-home pages are marked as “Discovered – currently not indexed,” “Crawled – currently not indexed,” or “Duplicate without user-selected canonical.”
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Crawl Stats and Server Logs:
- Although specific details depend on available data, no significant drop in crawl frequency has been observed around the deindexing date.
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Server logs should be examined for Googlebot activity and response codes to confirm crawling behavior.
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HTTP Headers and Page Quality Checks:
- Pages correctly return HTTP 200 status codes.
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Headers do not include “X-Robots-Tag: noindex” or other directives preventing indexing.
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Internal Linking and Site Structure:
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The site features well-structured internal links from hub/category pages to subpages, with no apparent orphaned content.
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Content Quality and Overlap:
- Efforts are underway to enhance E-A-T signals by including author credentials, source citations,