How to unlink GMB and GMC accounts?

How to Unlink Google My Business (GMB) and Google Merchant Center (GMC) Accounts: A Step-by-Step Guide

In today’s digital marketplace, maintaining a seamless connection between your Google accounts is essential for maximizing online visibility and streamlining your advertising efforts. For businesses leveraging both Google My Business (GMB) and Google Merchant Center (GMC), understanding how to manage their association can significantly impact your marketing strategy. If you’re wondering how to disconnect your GMB from GMC, this guide offers a clear overview of the process.

Understanding the Relationship Between GMB and GMC

Google My Business (GMB) is a platform that helps businesses manage their presence on Google Search and Maps, providing essential information like location, hours, and reviews. Conversely, Google Merchant Center (GMC) is used for managing product data for Shopping campaigns and showcasing products directly in Google Search and Shopping.

Linking GMB and GMC allows for richer product listings and local inventory ads, but there are scenarios where disconnecting these accounts becomes necessary—for instance, if a business’s focus shifts solely to local search optimization rather than shopping ads, or if the connection no longer aligns with the company’s strategy.

Why Unlink GMB and GMC?

Some common reasons to unlink these accounts include:

• Refining Marketing Campaigns: Transitioning from product-based advertising to a service-oriented approach.
• Improving Data Relevance: Ensuring that listings and search results accurately represent current offerings.
• Addressing Technical or Managerial Concerns: When account management is centralized or redistributed.

How to Unlink GMB from GMC

It’s worth mentioning that, unlike usual account linkages, Google doesn’t provide a direct “unlink” button within GMB or GMC interfaces. Instead, the process involves managing permissions and settings in a way that effectively severs the connection.

Step 1: Access Google Merchant Center

1. Log into your Google Merchant Center account.
2. Navigate to the Settings icon (gear symbol) in the top-right corner.
3. Select Account Settings > Linked accounts.

Step 2: Manage Linked Accounts

1. In the Linked Accounts section, locate Google My Business.
2. Click Manage next to the GMB listing you wish to unlink.

3. To disconnect, you can either:

4. Remove the link by clicking Unlink (if available).
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