Enhancing Your Company’s SEO Strategy with Substack: Is It Worth the Investment?
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), businesses are constantly exploring new avenues to improve their online visibility. Recently, I discovered an intriguing aspect of Substack that could potentially offer SEO benefits: the platform’s dofollow link functionality.
Unlike Medium, where links are typically nofollow, Substack’s posts, even when behind a paywall, can include dofollow links. This means that when you embed links within your content, search engines like Google can potentially follow and attribute SEO value to them. Additionally, although full articles may be behind a login wall, the initial portions—such as introductory paragraphs—are indexable, allowing your content to be more discoverable through search queries.
Practical Evidence of SEO Potential
To test this, I conducted a simple search using the command site:substack.com mycompanydomain. The results showed a previous Substack post associated with my company’s domain, indicating that the content is indeed being indexed. This suggests that, even with a paywall, parts of your content could contribute to your website’s overall SEO footprint.
Should Your Company Invest in Creating Content on Substack?
Given these insights, the question arises: should your company consider producing more content on Substack? Doing so could be a valuable addition to your broader content marketing and SEO strategies.
Content Ideas for Substack
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Change Logs and Product Updates: Regularly sharing updates on product development or feature rollouts not only keeps your audience engaged but also creates fresh content that search engines can index.
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Customer Success Stories and User Testimonials: Publishing genuine stories can build trust and authority, while also generating keyword-rich content that enhances discoverability.
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Thought Leadership and Industry Insights: Sharing expert opinions and analysis can position your company as an authoritative voice in your field.
Final Thoughts
While creating more content on Substack may require additional effort, the potential SEO advantages—especially when utilizing dofollow links—are worth considering. As part of a diversified digital presence, Substack can serve as a powerful platform to share valuable content and improve your company’s search engine rankings.
Conclusion
Exploring new content channels like Substack can provide your business with competitive advantages in SEO. Start by experimenting with different content formats, monitor your indexing results, and adapt your strategy accordingly. Integrating platforms that support dofollow links and optimized indexing can ultimately help