Analyzing Declines in Average Position and Impressions Over the Past 28 Days
In recent weeks, I’ve observed notable shifts in the performance metrics of several website projects. Specifically, the average search position has declined, and the number of impressions has significantly decreased—sometimes halving compared to previous periods.
To gain a clearer understanding, I compared data from the last 28 days against the preceding 28 days. The results revealed some intriguing and, frankly, surprising trends that warrant further investigation.
Understanding the causes behind fluctuating SEO metrics is critical for effective website management. Various factors, such as algorithm updates, changes in search intent, backlink profile variations, or technical issues, could contribute to such shifts.
If you’ve encountered similar experiences, I would appreciate your insights or advice on how to address these challenges. Feel free to reach out, and I can share detailed screenshots to illustrate the data trends.
Continued monitoring and analysis are vital to adapt strategies and maintain or improve search visibility. I look forward to hearing your thoughts and suggestions on navigating these changes.