Is Building and Showcasing Your Blog Still a Viable Strategy for Demonstrating Growth?
In the realm of digital content creation, many aspiring professionals and hobbyists have traditionally turned to blogging as a means of establishing their online presence. A common piece of advice has been to “grow your own blog and use that progress as a case study” to showcase your skills, dedication, and growth over time—particularly when developing a portfolio as a beginner.
However, as the digital landscape continues to evolve, it’s worth questioning whether this approach remains as effective and relevant as it once was. The popularity of blogs, once the cornerstone of online content, has waned significantly over the past decade, replaced by newer platforms, social media channels, and content formats that prioritize immediacy and multimedia Engagement.
The Shift in Content Consumption
Ten years ago, blogging was a primary method for individuals to share insights, showcase expertise, and grow their personal or professional brands. It served as both a learning exercise and a demonstrable portfolio piece. Today, platforms like Instagram, TikTok, YouTube, and LinkedIn dominate content consumption, offering different ways to engage audiences visually and interactively.
This shift raises the question: Is starting a traditional blog still the best way to demonstrate growth and attract potential clients or employers?
Assessing the Current Viability
While blogs may have decreased in popularity among general audiences, they still retain significant value in specific contexts:
- Professional Thought Leadership: Well-crafted blog posts can establish authority in particular niches, especially if they are in-depth and SEO-optimized.
- Portfolio Demonstration: A personal blog can serve as a central hub showcasing your writing skills, projects, case studies, and expertise.
- Content Ownership: Unlike social media platforms with changing algorithms and policies, a personal blog provides control over your content and branding.
However, it’s important to recognize that building a blog solely for the purpose of showcasing growth may require reconsideration in terms of strategy and effort.
Strategies for Modern Content Demonstration
Depending on your goals, consider integrating multiple platforms and formats:
- Combine Blogging with social media: Share your blog content across relevant channels to expand reach.
- Leverage Video and Visual Content: Use platforms like YouTube or Instagram to create engaging, multimedia portfolios.
- Create Case Studies and Projects: Showcase real-world examples of your work, preferably hosted on your own website.
- Engage with Communities: Participate in industry forums, webinars,