Why does Google AdSense say my site is not ready?

Understanding and Resolving Google AdSense Site Readiness Issues: A Comprehensive Guide

Introduction

Getting approved for Google AdSense is a significant milestone for many website owners seeking to monetize their content. However, it’s not uncommon to encounter rejection notices, with Google citing reasons such as “low quality” or “thin content.” If you’ve invested months into your site—building over 20 pages, establishing comprehensive policies, and engaging audiences—but still face rejection, this guide is here to help you diagnose and address the underlying issues effectively.

Assessing Your Website’s Content Quality

Google AdSense emphasizes high-quality, valuable content that provides a meaningful experience for visitors. Common reasons for rejection include:

• Thin Content: Pages with minimal information or shallow coverage
• Duplicate Content: Repetitive or copied material
• Irrelevant or Low Engagement Content: Content that does not resonate with or engage visitors effectively

Steps to Evaluate Your Site:

1. Conduct a Content Audit
2. Review each page and post to ensure they offer substantial, original, and well-structured information.
3. Remove or improve pages with minimal content or that do not add value.
4. Analyze User Engagement
5. Use analytics tools to identify pages with low dwell time or high bounce rates.
6. Enhance these pages with richer content, visuals, and clearer calls to action.
7. Check for Duplicate Content
8. Use tools like Copyscape or Grammarly to detect duplicate material within your site or across the web.
9. Rewrite or consolidate duplicated sections to improve uniqueness.

Utilizing Google Site Kit and Other Diagnostic Tools

Google Site Kit is an effective plugin for monitoring your site’s performance and compliance. However, to pinpoint specific issues flagged by AdSense:

• Review the site health reports to identify pages with low performance metrics.
• Cross-reference with Google Search Console to detect coverage issues or manual penalties.
• Utilize Google’s “PageSpeed Insights” to assess and optimize page load times and usability.

Identifying Specific Problematic Pages or Sections

AdSense’s rejection messages often lack detailed pinpointing. To identify problematic areas:

• Manually review pages flagged as low quality by analyzing their content depth and relevance.
• Use heatmaps or session recordings (via tools like Hotjar) to observe user engagement patterns and identify underperforming pages.
• Implement A/B testing for different content formats to see which resonates better with your audience.

Improving Content for AdSense Approval

Once you’ve identified areas needing improvement:

• Expand Thin Content: Add comprehensive