Optimizing SEO After Website Restructuring: A Strategic Approach
Implementing significant changes to a website’s structure can have a profound impact on its search engine optimization (SEO) performance. Recently, our organization undertook a major overhaul of our website, which previously operated on an outdated version of ConcreteCMS. The existing platform had been heavily modified over time, rendering it nearly unusable. As part of our efforts to improve stability and performance, we transitioned from the CMS to a static HTML/CSS website, effectively removing the content management system altogether. This transition was completed on July 1, 2024.
Observations Post-Restructure
Prior to the switch, our website consistently generated around 30 sales per day. Since going live with the static site, our average sales have declined to approximately 21 per day. Additionally, when analyzing data through Google Search Console, we noticed that the platform only displays historical search performance data dating back to November 2025—an anomaly considering our transition occurred in mid-2024. This raises questions about data continuity and how best to assess our SEO recovery.
Key Challenges and Next Steps
The decline in sales and limited access to historical search data suggest that our recent website restructuring has temporarily impacted our SEO visibility. We recognize the importance of restoring and enhancing our search presence and are now seeking specialized expertise to guide us through this process.
Seeking Professional Support
To effectively regain lost organic traffic and optimize our website’s SEO, it is crucial to engage with experienced SEO professionals or agencies. Specifically, we are looking for consultants or firms with proven track records in:
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Handling website migrations, especially transitioning from CMS to static sites
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Conducting comprehensive SEO audits post-website restructuring
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Implementing technical SEO improvements to enhance crawlability and indexation
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Recovering and tracking historical search data effectively
Choosing the Right Partner
In our search for expert assistance, we aim to collaborate with individuals or organizations specializing in technical SEO and website migrations. An ideal partner would possess expertise in:
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Search engine optimization best practices during and after site redesigns
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Data analysis and recovery, including insights from Google Search Console
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Strategic planning for SEO recovery and growth
We are committed to restoring and surpassing our previous SEO performance, thereby driving increased organic traffic and sales.
Conclusion
Major website changes can be disruptive, but with the right strategies and professional guidance, organizations can recover and even improve their search engine rankings post-migration. If you are experiencing