Understanding pSEO Indexing: Comparing Google and Bing Performance
In the realm of search engine optimization, ensuring that your website’s pages are properly indexed is crucial for visibility and traffic generation. Recently, I undertook an extensive project to create a substantial content library and observed notable differences between how Google and Bing handle indexing and display.
Project Overview
The website in question has achieved a Domain Authority (DA) score of 20, as measured by Ahrefs. To expand its content, I developed approximately 50,000 pages comprising detailed profiles of individuals and companies. These pages incorporate unique, AI-generated content complemented by strategic internal linking to enhance navigability and SEO performance.
Indexing Strategy and Results
After rigorous effort, I successfully indexed all these pages on Google. Over several months, I monitored and ensured their appearance in Google search results, which has resulted in significant traffic and user engagement.
Following this success, I attempted to index the same set of pages on Bing. While Bing confirmed that the pages were indexed and displayed as available, I encountered an unusual issue: despite being indexed, none of the pages appeared in search results. Standard search operators such as “site:”, “inurl:”, and others failed to retrieve any of the pages, leaving me puzzled about the underlying cause.
Observations and Questions
This discrepancy raises a few questions:
- Delay in Search Visibility: Is Bing inherently slower than Google in updating search results once a page is indexed?
- Indexing vs. Visibility: Does Bing distinguish between having a page indexed and making it visible in search results in a way that requires additional consideration?
- Technical Factors: Could there be technical issues or settings affecting Bing’s ability to display these pages?
Next Steps & Recommendations
For website owners and SEO professionals navigating similar challenges, consider the following:
- Patience with Search Results: Indexing confirmation does not always translate immediately to visibility. Allow some additional time for Bing to process and display the new pages in search results.
- Bing Webmaster Tools: Use Bing’s webmaster tools to review the indexing status and ensure there are no crawl or indexing errors. This platform can also provide insights into how Bing views your site.
- Content and Technical Optimization: Double-check for any technical issues, such as robots.txt directives, noindex tags, or canonical settings, that might influence Bing’s display of your pages.
- Continuous Monitoring: Regularly monitor the indexing and search visibility metrics across