What is SEO Exactly?

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results1Organic search results are the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query1SEO is important because organic search is the most prominent way for people to discover and access online content, and a good SEO strategy can increase the quality and quantity of traffic to your website1.

The basic steps of SEO are:

SEO is not a one-time process, but an ongoing practice that requires constant monitoring, testing, and refining. Search engines are constantly updating their algorithms and ranking factors, so SEO practitioners need to stay on top of the latest trends and best practices. SEO also involves understanding your competitors, your audience, and your goals, and adapting your strategy accordingly. SEO is a complex and ever-changing field, but it can also be rewarding and fun for those who are willing to learn and experiment.

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