The Renewed Importance of Backlinks in SEO
In the rapidly evolving world of SEO, it seems that Artificial Intelligence is taking center stage, leading to a proliferation of new trends and myths. From terms like GEO and AEO to the cryptic llm.txt, the landscape can feel overwhelming for both seasoned professionals and newcomers alike.
My recent exploration into this dynamic field has revealed a compelling pattern: top AI tools, including Google’s Gemini, Perplexity, and ChatGPT, tend to source their information predominantly from established authority websites. For instance, if you search for anything related to healthy living, you’ll likely find that the answers reference trusted sources such as Healthline and Medical News Today. It’s noteworthy how these sites have become cornerstones in the realm of health-related SEO.
With this in mind, we are reminded of the fundamental principles of SEO: building the authority of your website is paramount, and one of the most effective ways to achieve this is through backlinks. While there are multiple facets to successful SEO strategies, accumulating high-quality backlinks still holds significant weight.
In essence, focusing on securing more backlinks not only boosts your website’s authority but also enhances your visibility across various AI platforms. As the digital landscape continues to evolve, revisiting these foundational SEO practices could be key to staying competitive.