Optimizing URL Structure for Combined Taxonomy Term Landing Pages on Your Job Board
Creating an effective and user-friendly URL structure is crucial for both seo performance and navigation clarity, especially when dealing with complex taxonomy combinations. If your job board currently has singular taxonomy term archive pages—such as mysite.com/engineering for job categories or mysite.com/canada for countries—you might be considering how to best design URLs for pages that combine these terms, for example, listing “Software Developer jobs in Canada.”
In this article, we’ll explore the best practices for structuring URLs when creating combined taxonomy landing pages, discuss common approaches, and offer guidance to help you choose the most effective format.
Understanding Your Current Setup
Your existing URL structure for single taxonomy terms is straightforward. For example:
- Job categories:
mysite.com/software-developer - Countries:
mysite.com/canada
Your goal is to create pages that combine multiple taxonomies, such as:
- Software Developer jobs in Canada
- Marketing jobs in the United States
- Data Analyst jobs in New York
These pages should be easily discoverable, SEO-friendly, and logically organized.
Potential URL Structures for Combined Taxonomy Pages
Here are some common options, along with considerations for each:
-
Hierarchical Paths:
mysite.com/jobs/job-category/developer/job-country/canada -
Example:
mysite.com/jobs/software-developer/canada - Pros:
- Clear hierarchical organization
- Good for SEO and user understanding
-
Cons:
- Can become lengthy if multiple taxonomies are involved
- Might require additional permalink management
-
Concise Flat URLs:
mysite.com/jobs/developer/canada -
Example:
mysite.com/jobs/software-developer/canada - Pros:
- Short and easy to remember
- Less complex URL structure
-
Cons:
- Slightly less explicit about the taxonomy relationship
- Potential conflicts with existing pages if not managed carefully
-
Descriptive Combination:
mysite.com/jobs/developer-in-canada -
Example:
mysite.com/jobs/developer-in-canada - Pros:
- Human-readable and descriptive
- SEO-friendly for specific searches
- Cons:
- Less scalable if more combinations are added
- Might require custom URL rewriting rules
Best Practices and Recommendations
Given your scenarios and the