Is a Core Update on the Horizon? Recent Volatility in Search Rankings
Have you noticed fluctuations in your search rankings recently? I certainly have. As a professional in the adult toy industry, our website’s rankings rely heavily on traditional metrics such as impressions and clicks, particularly since many of our key search terms don’t feature SERP enhancements like AI-generated overviews or even paid advertisements.
Over the past few weeks, we’ve been experiencing some unpredictable shifts. It seems to be primarily affecting our branded keywords, which have historically been inconsistent. While we’re not witnessing a significant loss in any single non-branded keyword, the gradual decline of smaller, cumulative clicks is beginning to add up.
Interestingly, this volatility reminds me of past trends, particularly the last time we encountered a core update. I’m curious if others in the digital marketing community are experiencing similar changes in their search rankings. If so, it might be worth discussing potential strategies to navigate this uncertainty. Let’s share our observations and see if we can find a clearer path forward amidst the chaos.