Kickstarting Your Brand’s SEO Journey
Hello everyone,
As someone who has navigated the worlds of paid advertising on platforms like Facebook and Google for many years, I’ve recently turned my attention to the realm of Search Engine Optimization (SEO). Despite my extensive experience in e-commerce, I find myself grappling with the nuances of effectively building my SEO strategy. Specifically, I’m eager to understand how to generate valuable content, select the right keywords, and ultimately enhance my brand’s online visibility.
Over the years, I’ve noticed a consistent challenge: increasing costs per click in paid advertising campaigns. This has motivated me to shift my focus toward a more sustainable and cost-effective method of driving traffic—SEO. However, with the vast landscape of SEO and its intricacies, I find myself feeling a bit overwhelmed.
A perplexing observation I’ve made during my research is that certain keywords—while they boast a high search volume—aren’t necessarily reflected in the titles or headers of top-ranking pages. For instance, when searching for “MMA clothing brand,” the pages that appear at the top of the results may use variations of that phrase but often exclude the exact keywords I expected to see. This raises a question in my mind: How does Google determine what to rank?
I am keen to understand if there are straightforward strategies or structures I can follow to make sense of this complex subject. Additionally, I would appreciate recommendations for tools that can assist in generating content ideas. With such a plethora of options emerging each year, having the right guidance is essential.
My ultimate goal is modest; if I could achieve just one sale a month through organic traffic, I would consider that a win. Currently, the majority of my sales come from in-person interactions and paid ads on platforms like Facebook and Google.
If you have any insights, strategies, or tools you can share, I would greatly appreciate your input as I embark on this SEO journey for my brand.
Thank you!