Overcoming Ranking Challenges with Google Business After a Move
Relocating your business can be a significant transition, especially when it comes to maintaining visibility on platforms like Google Business. Recently, a fellow business owner shared his experience after moving from Florida to Utah, and it’s a situation many can relate to.
The Background
After successfully establishing a service-based business in Florida, where he enjoyed a top five ranking in his industry and generated about 70% of his monthly revenue through Google Business, the move to Utah brought new challenges. Currently operating without a physical office and exclusively offering services online, he has listed his business as a service area. However, he’s now invisible in local search results, causing concern about potential loss of clients.
Despite transferring his reviews and photos to the new profile, he is finding it difficult to gain traction in his new market.
Seeking Solutions
One point of contention is the current contact number associated with his Google Business listing, which still reflects his Florida number. This raises an important question: Could having an out-of-state phone number impact local ranking on Google?
The Importance of a Local Presence
Securing a local phone number for Utah could be beneficial, as it helps establish a connection with the community you are serving. A local number may signal to Google that your business operates in the area, which can improve your chances of ranking higher in local search results.
Additional Steps for Improved Visibility
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Optimize Your Listing: Ensure that all business information is up-to-date, including your business description, categories, and service areas. Use relevant keywords that potential clients might use to find services like yours.
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Gather Local Reviews: Encouraging clients to leave reviews on your Google Business page can enhance your credibility and visibility. Consider reaching out to previous clients for testimonials, or offer incentives for new clients to review your services.
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Utilize Local SEO Techniques: Invest time into local Search Engine Optimization strategies. This includes creating content relevant to the Utah market, engaging with local community forums, and leveraging social media to connect with your audience.
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Monitor Insights: Use Google My Business Insights to track how customers are interacting with your listing. This data can help you make informed decisions about adjustments or improvements.
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Consider a Physical Address: If feasible, think about securing a co-working space or virtual office in Utah. This can provide you with a local address that can further boost your business’s credibility