HARO’s Return: What Does the Acquisition Mean for PR Professionals?
Exciting news has surfaced in the public relations community: HARO (Help a Reporter Out) is making a comeback following its acquisition by Featured.com. This development has left many of us wondering—what are the implications of this change?
Over the past few years, the perception of HARO has somewhat dwindled. Many users have expressed concerns about a decline in quality, and the recent hiatus left some wondering if there would be a significant impact on their outreach efforts during its absence.
However, with Featured.com at the helm, there is a renewed sense of hope. Featured.com has garnered a positive reputation within certain circles, yet personal experiences with the platform vary. Some may be cautiously optimistic about HARO’s revival under new ownership while others remain skeptical, recalling the platform’s past shortcomings.
As we navigate this transition, it’s a good time to reflect on how this shift might impact our media outreach strategies. Are you planning to give HARO another chance, or do you think it’s time to explore alternative platforms? Share your thoughts in the comments below!