Seeking Advice on Building Backlinks for My Legal and Financial Website
Hello, fellow bloggers!
I hope this post finds you well. I’m reaching out to gather insights and strategies for enhancing my backlink profile, as I run a legal and financial website focusing on clients worldwide.
Website Performance Overview
My site is built on WordPress and is optimized for speed, achieving impressive scores: 90+ on Google PageSpeed Insights, with a perfect score across three other components. Additionally, I have integrated Google reviews, which display brilliantly in search snippets. Currently, I’m running successful Google Ads, maintaining a good impression share (around 80-90%) and an above-average absolute top impression share of about 50%. My click-through rates (CTR) are solid as well, hovering between 15-20%, both for paid and organic traffic.
Content Strategy and Niche Challenges
The content on my site is well-crafted, featuring internal linking, optimized titles, and quality pages. However, I face a challenge with consistent blog content. Given the specialized nature of my products, it can be tough to generate periodic blog posts that resonate with my audience.
Despite my thorough research and targeting of long-tail and specific keywords, I have noticed that some competitors continue to outrank me in search engine results pages (SERP). My analysis suggests that the disparity in page authority, as measured by various tools like Domain Authority (DA) and Domain Rating (DR), is likely contributing to this issue. It seems my website is performing admirably in terms of content and structure, but it falls short in terms of backlinks.
Road Ahead: Building a Stronger Backlink Profile
To address this, I am keen to improve my site’s backlink profile. However, I am uncertain about the methods to do this organically or how to identify relevant websites willing to link back to me. Here are some specific points where I could use your expertise:
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Tools for Organic Backlink Building: I know about platforms like HARO (Help a Reporter Out) and Qwoted, as well as the strategy of searching for “write for us” with relevant keywords. Are there any additional tools or methods you recommend for identifying backlink opportunities?
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Business Listings and Directories: I’ve submitted my site to local business listings, but I’m unsure about global directories and whether they still hold value. How can I effectively find legitimate global directories that are not spammy?
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Buying Links: I’m considering