Addressing Redirect Errors in Google Search Console for Multilingual WordPress Websites

Managing a multilingual website built with WordPress and WPML can be complex, especially when it comes to ensuring accurate URLs and seamless user experience. One common issue faced by site owners is the appearance of thousands of redirected page errors in Google Search Console (GSC). These errors not only impact site health but can also influence SEO performance.

In this article, we will explore how to identify and resolve redirected page errors in GSC, particularly for sites using WPML for multilingual management. We will also provide actionable steps to clean up your URL structure and improve your site’s indexation.


Understanding the Issue

Many multilingual WordPress sites using WPML encounter URL inconsistencies where pages in different languages display incorrect language codes or appear in the wrong URLs. For example:

  • A Turkish page URL might appear as mywebsite.com/incorrect-turkish-url/ but redirects to the correct English version at mywebsite.com/correct-english-url/.
  • Similarly, a Spanish page under the /es/ directory might have an incorrect URL like mywebsite.com/es/incorrect-french-url/, which redirects correctly, but the error still persists in GSC.

These redirected URLs accumulate to a large number—often around 12,000—in the Search Console’s error reports. These issues can stem from misconfigured language links, incorrect site mappings, or problems in the way WPML manages URL translations.


Step 1: Diagnose the Root Cause

Begin by analyzing the redirected URLs:

  • Check for inconsistent URL structures: Ensure that language directories (/es/, /fr/, etc.) are correctly assigned.
  • Verify WPML settings: Confirm that the language URL format is correctly configured under WPML → Languages. You might choose between directory-based, parameter-based, or other URL formats.
  • Review redirection rules: Sometimes, plugin conflicts or custom redirects cause unintended URL redirects.

Step 2: Audit Your .htaccess and Redirection Rules

Incorrect or conflicting redirection rules can cause excessive redirects:

  • Review your server configuration files: Ensure that there are no conflicting redirects.
  • Use redirect checker tools: Services like Redirect Detective or Screaming Frog SEO Spider can help identify where URLs redirect and whether these redirects are necessary.

Step 3: Correct Language URL Mappings

Properly configuring WPML is vital:

  • Set the correct URL format:

Leave a Reply

Your email address will not be published. Required fields are marked *