Hiring an SEO Professional for Your Website: A Guide for Realtors
As a Realtor with a solid foundation in PHP, Laravel, and WordPress, you may have successfully set up your website. However, when it comes to search engine optimization (SEO), the landscape can be quite daunting. While you may have acquired some knowledge through platforms like Moz, the intricacies of SEO extend far beyond the basics. If you’re currently investing in ads but struggling to generate organic traffic, it’s crucial to enhance your website’s SEO strategy.
So, how can you effectively hire an SEO professional without overspending or ending up with someone who lacks the necessary expertise? Here’s a structured approach to help you make a sound decision:
1. Define Your SEO Goals
Before embarking on the hiring process, pinpoint your specific SEO objectives. Are you aiming for higher rankings on search engines? Do you want to increase organic traffic, improve your website’s user experience, or enhance your local search presence? Clarifying these goals will help you identify the right candidate whose skills align with your needs.
2. Seek Recommendations
Start by seeking referrals from your professional network. Ask fellow Realtors or marketing professionals if they can recommend a reliable SEO expert. Personal recommendations can often lead you to trustworthy individuals with proven results.
3. Evaluate Qualifications
When considering potential candidates, pay attention to their qualifications. Look for individuals who have:
- A solid track record in SEO, demonstrated through previous work or case studies.
- Up-to-date knowledge of SEO trends and best practices. In this ever-evolving field, staying current is essential.
- Certifications or training in SEO from reputable organizations, which can indicate a higher level of expertise.
4. Review Their Portfolio and Case Studies
A competent SEO professional should have a portfolio showcasing their past work. Ask for case studies that detail their strategies, methodologies, and the results achieved for other clients. This will give you insight into their problem-solving capabilities and success in improving website rankings.
5. Conduct Interviews
Once you’ve narrowed down your options, conduct interviews with potential hires. Ask them about their approach to SEO, including keyword research, on-page optimization, link building, and local SEO strategies. A good candidate should be able to explain complex concepts in simple terms and demonstrate their understanding of your specific market as a Realtor.
6. Request a Customized Plan
Before committing to hire, request a customized strategy proposal. This should outline their tactics for improving your website’s SEO