How to Edit Business Listings Without Yext: A Guide for Small Business Owners
Managing an accurate online presence is crucial for small businesses, especially when it comes to local search results and map listings. However, navigating the landscape of online business listings can sometimes be frustrating, particularly if listings appear with outdated or incorrect information. This article explores practical solutions for editing your business’s SEO details when larger platforms like Yext are involved, and offers guidance on alternative approaches.
Understanding the Issue
Recently, a small business owner contacted us after noticing discrepancies in their Google Maps listing. Although their business information appears correct on platforms like MapsQuest upon direct inspection, Google search results displayed outdated or incorrect descriptions beneath their business name. The owner did not intentionally create or manage their MapsQuest listing, leading to concerns about unauthorized or unmanageable entries.
Initial Challenges
Attempting to update the business information through official channels did not yield results. The owner’s efforts to reclaim ownership led to redirects to Yext—a platform known for managing local listings across multiple directories—and required payment for updates. This process raised questions about transparency and control over business listings.
Yext’s Role and Common Concerns
Yext is a popular service that consolidates and manages business listings across numerous online directories. While it offers convenience for large enterprises, small business owners have expressed frustration over subscription costs and limited control over their listing data. Many users report difficulty in making quick updates without paying additional fees, which can seem arbitrary or opaque.
Alternative Strategies to Edit Your Business Listing
If you find yourself in a similar situation, consider the following approaches:
-
Direct Platform Management:
Check if the listing platform (e.g., Google My Business for Google, Bing Places, etc.) allows direct claim or verification. For Google, visit Google My Business, search for your business, and attempt to claim and verify ownership. Sometimes, listings are created automatically, and ownership needs to be verified through postcards, phone verification, or email. -
Contact the Listing Platform Support:
If the listing appears with incorrect information or is unclaimed, contact the platform’s support team. Provide proof of your actual business details, such as official documentation or a business license, to expedite verification. -
Utilize Official Business Registration Data:
Ensure your business is registered with official local or state authorities. Some platforms cross-reference this data when verifying listings. -
**Report Inaccurate