Frustrations in Local Search Rankings: An Event Organizer’s Dilemma
As a leader in the events sector within my community, it’s perplexing to find myself struggling to achieve a prominent ranking on search engines. My organization hosts a multitude of successful events, yet I am frequently overshadowed by brands that haven’t engaged in event organization for years—some for as long as five years!
This situation raises significant concerns regarding the integrity of search algorithms. It appears that businesses like mine are at a disadvantage, while dormant brands occupy the spotlight. The sense of unfairness is compounded by the fact that it seems impossible to outrank these competitors who are not actively contributing to the local event scene.
The option to pay anywhere from $1 to $5 per click for more visibility feels like a heavy burden—a practice that many small businesses find onerous. This reliance on paid advertising feels less like a strategic investment and more akin to an extortionate measure just to get our name in front of potential clients.
As someone deeply invested in providing enjoyable and memorable experiences for our community, it’s disheartening to grapple with these challenges. There must be a more equitable way for local businesses to gain visibility in a landscape that increasingly prioritizes outdated brands over active, community-focused organizations.
In the evolving digital age, let’s start a conversation about how we can advocate for fair practices that support active local businesses and ensure they receive the recognition they deserve.