The Challenges of Local SEO: A Call for Fair Practices
In the bustling world of local events, standing out can be an uphill battle for even the most prominent organizers. As the leading events group in my area, it’s disheartening to see our digital presence overshadowed by brands that have not hosted events in years—some for as long as five. Despite our active Engagement and contributions to the community, we find ourselves struggling to rank on search engines while these dormant competitors remain visible.
This situation raises concerns about the transparency and fairness of Google’s ranking mechanisms. Many businesses like mine are poured into a system that seems increasingly biased against those who actively participate in their communities. It is frustrating to witness organizations that have long since fallen off the radar still taking up valuable online real estate, while dedicated event organizers are pushed down the search results.
In an effort to reclaim visibility, we are left with no choice but to explore paid advertising options, which can be prohibitively expensive—charging anywhere from $1 to $5 per click for keywords that should naturally reflect our contributions to the local scene. These costs can feel extortionate, especially for businesses already investing heavily in delivering quality experiences.
The current landscape of local SEO demands a re-evaluation of what it means to be “active” and “relevant.” As we navigate these hurdles, I hope to see changes that promote fair competition, allowing vibrant, engaged businesses to shine and connect with their communities without being overshadowed by those that have long been inactive.
It’s time for a closer look at how search engines rank businesses and for a fairer approach that recognizes genuine contributions to the local fabric. If you share similar experiences, let’s come together to advocate for a change that supports active businesses and fosters a thriving local ecosystem.
This blog post encapsulates the concerns of unfair ranking practices while also promoting a sense of community and advocacy among local businesses.