Navigating Domain Structure for International SEO: Seeking Guidance

Hello, dear readers,

As the owner of a growing ceramics business that originated in Israel, I initially established my website primarily in Hebrew to cater to my local market. This approach made perfect sense at the time, allowing me to connect with my audience in their native language. However, as I expand my operations into the U.S. market, I’ve encountered some challenges regarding my website’s language structure that I’d like to share and seek your advice on.

Currently, I’ve created a subdomain for the English audience, which takes the form of en.mybusiness.com. While this seemed like a quick solution, I’ve recently delved into the realm of international SEO and began to realize that this may not be the most effective configuration for my brand’s growth. Particularly, I’m concerned that my Hebrew site remains the root domain.

I recognize that I might have inadvertently limited my potential by adopting this subdomain structure. Therefore, I’m reaching out to you for insights: Should I transition the English version to my main domain and possibly relocate the Hebrew content to a subdomain like he.ceramora.com? Or is there an entirely different strategy that might serve my needs better?

I would greatly appreciate any guidance or best practices from those of you who have experience in international SEO or managing multilingual websites. Thank you in advance for your help!

Warm regards,
[Your Name]

---