Title: Evaluating Early SEO Success: Is 120+ Monthly Search Impressions After Two Months Promising for a New Domain?
Launching a new SaaS platform, particularly in a competitive niche such as transcription services, requires not only a compelling product but also a solid SEO strategy to ensure visibility. As many entrepreneurs and content creators embark on this journey, understanding the significance of early Search Engine Optimization (SEO) metrics can often be confusing, especially for those new to the field.
Recently, a founder shared their experience, highlighting that within just two months of launching their transcription SaaS website, they have achieved over 120 monthly search impressions across Google Search Console and Bing Search. This milestone prompts a common question: Is this level of search impression volume indicative of promising growth for a new website, or is it considered slow progress?
Context of the Site and SEO Efforts
The website in question currently hosts over 300 pages, out of which approximately 90 are indexed, with an additional 150 pages recently added to the site’s content. The founder admits to not being an SEO expert, marking this as their first comprehensive attempt at optimizing their site for search engines.
In terms of SEO practices, all foundational steps have been implemented. These include:
- Canonical tags to prevent duplicate content issues
- Hreflang tags to support localization
- Structured data via LDjson to enhance search result listings
- Keyword-optimized page slugs, titles, and meta descriptions with long-tail keywords
- Proper use of H1 tags and keyword-rich first paragraphs
Despite following these standard procedures, questions remain about whether any critical SEO elements might have been overlooked and how to interpret initial performance metrics.
Understanding Early Search Impressions
For new websites, achieving any measurable presence in search engines is an encouraging sign. Search impressions indicate that your pages are appearing in search results, even if not yet earning clicks. While 120 impressions per month might seem modest, especially for a brand-new domain, it is generally considered a positive early indicator of presence in search results.
It’s important to remember that SEO is a long-term game, and search engines typically take time to fully crawl and index new content, especially in competitive niches. Factors influencing early impressions include keyword relevance, site authority, content quality, and the competitiveness of your target keywords.
Setting Realistic Expectations and Next Steps
Given that only two months have passed since launch, it is relatively early in the