I’ve been “living under a rock” for 2+ years. How do I catch up?

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Navigating the SEO Landscape After a Hiatus: A Journey of Rediscovery

It’s a common sentiment: sometimes life throws you a curveball, and we find ourselves temporarily sidelined from the fast-paced world of digital marketing. After an unexpected health crisis that left me unable to work for over two years, I’m now eager to jump back into the SEO arena. However, the industry has evolved remarkably during my hiatus, leaving me feeling like I’ve been living under a rock.

Having spent nearly 15 years in SEO, I’m no stranger to change, but the pace of transformation in recent years has been staggering. From algorithm modifications to the rise of AI-driven tools, the SEO landscape has been anything but stable. It’s challenging to catch up, especially when the world I once knew seems dramatically altered.

Where to Start?

As I reorient myself, I find myself at a crossroads, unsure of how to navigate this new terrain. While I am committed to regaining my footing in the industry, I’m apprehensive about jumping back into a management role. The realization that I might need to start from scratch with my SEO knowledge is daunting but also invigorating.

Seeking Guidance

I am reaching out for any insights or resources that could help me better understand the current SEO environment. My approach is simple: I want to absorb as much information as possible to understand how things work today.

My expertise previously revolved around high-ticket lead generation sites for sectors like education, finance, and legal services—websites that, shockingly, have been drastically impacted by the rise of AI and automated tools like ChatGPT. The speed at which these changes have occurred has taken me by surprise, and I’m eager to learn how to adapt and compete in this new reality.

Joining the Conversation

I truly appreciate the support I’ve received from this community. It turns out that many of us are navigating similar challenges. The good news? The SEO landscape is still buzzing with opportunities, and I am determined to find ways to harness these novel platforms to attract traffic and drive results.

As I embark on this journey of rediscovery, I’m committed to not only catching up but also evolving with the industry. If you have recommendations or resources that could aid in this quest, I welcome your thoughts. Here’s to embracing change and thriving in the ever-evolving world of SEO!


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