Title: The Debate on Client Footer Links: Should You Include Them?
In the world of web design and SEO, the practice of linking back to the designer’s site in a client’s footer—often seen as a stamp of approval—has generated considerable debate. Many designers incorporate a simple “Site designed by [Your Company]” link, but the effectiveness and impact of this strategy can vary based on several factors.
Recently, I encountered a couple of conflicting viewpoints that I’d like to explore further:
The Value of Local Backlinks
In a recent video I watched on Google Business Profile (GBP) optimization, the importance of local backlinks was emphasized, and I find myself in agreement. The question arises: when we develop or host a site for a local client and include our link in the footer, do these count as local backlinks? And if so, are they beneficial for both the client’s and our own SEO efforts?
Concerns Over Spammy Perceptions
Contrasting this perspective, I recall hearing from a source a few years back that such footer links might actually be detrimental to my own site’s ranking. The argument posited that Google may view these links as spammy, potentially undermining the SEO value of my website if they’re perceived as overly promotional. This disparity in advice leaves many designers confused about the appropriate course of action.
The Community’s Take
I am reaching out to the community to gather insights on this topic. What have your experiences been with footer links? Have you noticed any positive or negative impacts on your SEO results based on including such links in client websites? How do you navigate the balance between professional acknowledgment and potential ranking penalties?
Your input can shed light on this ongoing discussion and help us all make more informed decisions in our web design practices.