Unraveling the Mystery Behind a Dramatic Drop in Organic Traffic: Is AI to Blame?

In recent months, one of our leading websites has experienced an alarming decline in traffic, plummeting by a staggering 66%. This unexpected downturn left us scratching our heads, prompting a thorough examination of the situation.

Upon closer inspection, we found that the website’s rankings and click-through rates remain stable; it continues to hold its position in search engine results as expected. However, the most alarming finding is that overall search volume for our primary keywords has dropped by over 50%. Despite still appearing prominently in search results, the traffic simply isn’t there.

This situation begs the question: Are users shifting away from traditional search engines like Google and instead opting for AI-driven solutions? Or is there something else at play that we might be overlooking?

We would greatly appreciate insights from fellow marketers and website owners. Are you facing a similar decline in organic traffic? What strategies have you employed to adapt to these changes in user behavior? Your experiences and advice are invaluable as we navigate these challenging waters together.

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