From Zero to Hero: An SEO Case Study Achieving Over 200,000 Monthly Organic Visitors in Under Two Years
In a remarkable journey, we successfully propelled a Software as a Service (SaaS) website from zero to over 200,000 monthly organic visitors in less than two years—achieving this remarkable feat without engaging in any direct link-building activities. This post outlines the strategies we employed to secure high rankings for competitive keywords, and offers insights that can be applied to your own SEO efforts.
Summary of Key Steps:
- Revamped Keyword Strategy: Concentrated on keywords that directly aligned with the SaaS offerings.
- Content Audit and Overhaul: Reviewed existing content and enhanced it with strategic rewrites.
- Established Content Creation Standards: Developed comprehensive guidelines for the writing team.
- Implemented Internal Linking: Created a robust internal linking structure to improve SEO performance.
- Boosted Blog Aesthetics: Updated visual elements to enrich user experience.
- Provided Resources: Shared valuable tools and templates for continued learning.
Step 1: Choosing and Prioritizing the Right Keywords
Upon taking over the project, we found the client had a disorganized keyword strategy, targeting a diverse range of topics, from workflow management to computer science. Our first course of action was to establish a focused keyword strategy. We honed in on specific areas such as:
- Workflow Management Keywords: Essential terms that align with the product, like “workflow analysis” and “workflow systems.”
- Project Management Keywords: Since the software serves as an alternative to traditional project management tools, we capitalized on related keywords.
- Software Comparison Keywords: By targeting comparisons like “Asana vs. Todoist,” we aimed to attract users interested in competitive offerings.
We supplemented this strategy with competitor keyword analysis using tools such as SEMrush and Ahrefs, enabling us to identify nearly all the relevant terms to pursue.
Step 2: Crafting High-Quality Content
At the outset, the existing freelance writing team had produced around 100 blog posts. However, we identified two critical areas for improvement:
- Misalignment with Search Intent: The content did not adequately reflect what users were searching for.
- Lack of Concrete Writer Guidelines: Writers required clearer guidance on creating SEO-focused content.
To correct these issues, we implemented structured outlines for each keyword, ensuring writers