Evaluating Your SEO Freelancer Contract: Is It Time to Continue or Consider Alternatives?
Running a small local services business involves a multitude of operational considerations, with digital presence becoming increasingly vital. Recently, I have prioritized enhancing my company’s SEO efforts, which has led me to collaborate with a freelance SEO professional based in the United States. Having worked together for approximately six months, I am seeking a professional perspective on whether to renew this partnership or explore other options.
Overview of Engagement
My SEO freelancer’s scope encompasses several key activities aimed at improving my website’s visibility and lead generation:
- Comprehensive analysis of current site performance metrics
- Targeted keyword research and continuous tracking
- Development and implementation of an SEO strategy with monthly planning
- On-page optimization, including the creation of one new service page each month
- Publishing one blog post per month to contribute to content marketing efforts
- Securing one guest post and backlink acquisition monthly to enhance domain authority
- Delivering monthly performance reports accompanied by virtual review meetings
Results Achieved to Date
Since initiating the Engagement, I’ve observed tangible improvements:
- Visitor traffic has increased significantly, from an initial 10–100 visits per month to approximately 300–400 visitors
- The website has begun generating leads, a notable development as there were none previously
- Local keyword rankings have shown consistent upward movement
Assessment of Freelancer’s Performance and Value
The freelancer demonstrates commendable qualities: high-quality work, prompt responsiveness, and clear communication. These are critical factors in ongoing SEO efforts. Currently, the monthly fee is $750, which covers the outlined scope of work.
Considerations for Contract Renewal
While the results are encouraging, I am uncertain whether this represents fair value relative to the scope and outcomes. six months is generally an adequate timeframe to assess SEO progress, but expectations vary based on industry, competitive landscape, and specific goals.
Questions I am contemplating include:
- Is the growth in traffic and leads commensurate with the investment?
- Are the SEO strategies aligned with best practices and scalable for future growth?
- Would exploring alternative providers or agency options potentially yield better or faster results?
Conclusion
Deciding whether to renew an SEO freelancer’s contract hinges on evaluating the achieved results against the investment made, as well as considering the ongoing needs of the business. If there is steady progress and a positive return on investment, continuing the partnership could be advantageous. Conversely, seeking fresh perspectives may uncover new strategies and opportunities.
Ultimately, establishing clear benchmarks for success and conducting market