What are my next steps for an IP issue with an image on our website.

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Navigating IP Issues With Images on Your Website: What You Need to Know

In the fast-paced digital landscape, it’s not uncommon for website owners to encounter unexpected legal challenges, particularly regarding intellectual property. I recently received a concerning email about an unlicensed image used on one of my blog posts. This situation has raised several questions for me, and I wanted to share my experience along with the action steps I’m considering.

The Situation

I was notified by a third-party company, COPYTRACK, representing the image’s rights holder, RAWF8. The communication mentioned that my website is potentially using one of their images without proper licensing. As part of their process, they requested us to verify our licensing status for the image, which had been uploaded during the previous ownership of the blog.

Interestingly, the email did not present many options for resolution aside from the possibility of paying for a license. This situation is worrying, especially considering that the image in question is quite basic and seems unlikely to warrant such a strong reaction.

Next Steps

As I work through this issue, here are the steps I plan to take:

  1. Confirm the Ownership: My first action will be to reach out to the agency that managed the blog before my ownership to ascertain whether they had obtained the necessary image rights. This could help clarify the situation and potentially provide evidence of proper licensing.

  2. Document Everything: It’s crucial to keep records of every communication regarding this matter. I will document the email I received and any correspondence with the previous owners and the agency involved.

  3. Assess the Evidence: If the agency confirms they hold the rights, I will compile any necessary documentation to present as evidence. If not, I may need to explore other options.

  4. Explore Alternate Solutions: If it turns out there is no valid license, I could consider the possibility of replacing the image with a royalty-free or custom image. Websites like Unsplash or Shutterstock offer a plethora of images that can be used without the same concerns.

  5. Consult Legal Advice: If needed, I’ll reach out to a legal professional specializing in copyright law to get tailored advice. This would especially be important if I’m urged to pay, ensuring that any negotiations or actions I take are legally sound.

  6. Respond to COPYTRACK: After gathering my information, I will respond to the inquire from COPYTRACK with whatever evidence I have regarding licensing or acknowledgment of the matter, ensuring clear communication


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