Analyzing 12-Month SEO Performance for a New Furniture Website: Insights and Reflections
As the SEO manager for a burgeoning furniture e-commerce platform, I am excited to share a comprehensive overview of our website’s first year of organic search performance. Our site, launched a year ago, encompasses approximately 10,000 product pages, 100 distinct categories, and around 100 blog articles aimed at engaging our audience and enhancing visibility.
Performance Metrics Overview
Over the past 12 months, our Google Search Console data indicates the following key metrics:
- Total Clicks: 11,700
- Total Impressions: 1,570,000
- Average Search Position: 31.3
While these figures reflect steady foundational growth, they also highlight areas for further optimization and strategic refinement.
Reflections and Lessons Learned
Throughout this journey, I have encountered and navigated numerous challenges, making both mistakes and valuable discoveries along the way. Notably, our product offerings are somewhat diverse and not highly curated, which may influence our overall search performance. Additionally, the quality and depth of our product range could be perceived as limited, impacting our search relevance and user engagement.
Seeking Community Insights
Given the absence of close peers in the industry with whom I can share insights and exchange ideas, I am reaching out to gather perspectives on these initial results. Specifically, I am interested in understanding:
- How do these metrics compare to industry benchmarks for similar new websites?
- What strategies could be most effective in improving our search rankings and increasing organic traffic?
- Are there best practices for managing a broad and scattered product catalog in terms of SEO?
Conclusion
Launching a new website and building its organic presence is a complex yet rewarding process. Our current performance lays a solid foundation, and I am eager to apply lessons learned to further enhance our search visibility and user engagement. I look forward to hearing insights from professionals and peers who have navigated similar journeys.
Your feedback and suggestions are highly appreciated as we continue to grow and refine our SEO strategies.