Strategic Questions to Ask During a 6-Month SEO Performance Review Focused on Lead Generation
Introduction
Launching a new website with the goal of lead generation requires ongoing assessment and strategic adjustment, especially in the realm of SEO. After approximately six months of diligent effort and investment in both time and resources, it’s crucial to evaluate whether your current SEO approach is effectively aligned with your business objectives. This involves not only reviewing performance metrics but also critically analyzing the strategy’s relevance and adaptability.
In this article, we will explore key questions that can drive a meaningful, data-informed SEO review—particularly when working with an external contractor whose approach may be highly established or rigid. These questions are designed to surface insights, identify potential gaps, and foster a collaborative environment for strategic refinement.
Understanding the Context
Before diving into the questions, it’s important to recognize the dynamics at play:
- The team has invested heavily in SEO and content marketing, with primary focus on lead generation.
- The SEO partner has a proven track record with a specific methodology, demonstrating strong confidence and a potentially inflexible stance.
- The relationship with the contractor is influenced by existing organizational ties, limiting the flexibility to change partners.
Given these circumstances, framing questions that are open-ended yet data-driven can facilitate productive discussions without triggering defensiveness.
Recommended Questions for Your SEO Performance Review
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What key performance indicators (KPIs) best reflect our lead generation goals, and how have they evolved over the past six months?
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Are there any noticeable trends or patterns in organic traffic sources that correlate with lead conversions?
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Which content pieces or landing pages are delivering the highest quality leads, and what common characteristics do they share?
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How does our current keyword strategy align with our target audience’s intent and search behavior? Are we targeting the most relevant keywords?
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Have we observed any shifts in competitors’ SEO strategies or rankings that could impact our position?
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What technical SEO issues, if any, have been identified recently that might hinder our organic visibility or user experience?
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How does our backlink profile look compared to industry benchmarks, and what impact might this have on our authority and ranking potential?
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Are there emerging opportunities in niche or long-tail keywords that align with our lead generation efforts?
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How does our content strategy support the customer journey, and what adjustments could improve Engagement and conversion rates?
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Based on the current data, what areas do you believe require strategy revision or additional focus to enhance lead quality and volume?